The digital marketing field is always changing, and trends shift frequently. Keeping up with these trends is crucial to stay relevant and competitive. It’s also essential for brands to tailor each trend to fit their unique story and strategy.
According to BT, more than 25% of small businesses get most of their sales from social media instead of online shopping or physical stores. One in three businesses are excited about using digital marketing, but over half feel they need more help with it.
Short vertical videos are now a key part of digital marketing. They grab users’ attention and make them want to interact with your business.
TikTok videos, Instagram Reels, and YouTube Shorts are the most popular short videos and give the best results compared to other marketing strategies. That’s why 67% of social media marketers want to spend more on short videos, according to HubSpot.
Don’t miss out on the short-form video trend. Video marketing is an affordable and easy way to promote your brand, and it’s simpler than you might think. With just a smartphone, tripod, some creative ideas, and a bit of your time, you can quickly start attracting new users.
2. TikTok remains at the top.
3. All in for authenticity.
Consumers are now more interested in brands that share their values. They care more about social responsibility, ethics, and sustainability, and they want personalized experiences and honesty from companies.
- Your brand and the products and services you offer.
- Your company values.
- Social and environmental programs.
Sharing content created by your customers is a great way to show authenticity. It helps build trust and engagement by sharing real reviews, experiences, and stories from consumers.
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4. Be mobile-friendly.
Ensuring your website is mobile-friendly is crucial in digital marketing. Your content should be easily accessible on laptops, smartphones, and tablets. If your site is hard to access or slow to navigate, visitors will leave. Using a responsive web design can help make your brand more mobile-friendly.
Mobile optimization is crucial for staying competitive in e-commerce. Continuously test your website on various mobile devices, track your performance, and adapt to new updates or trends.
5. Social shopping.
Social media is great for seeing how people shop, finding new products, and encouraging purchases.
From new shoes to kitchenware, millions of people use social media to get ideas for what to buy. Now, brands can use social media to sell products directly through shoppable content.
Try using social content tools such as:
- Sync your product catalog with your social media posts to market your items directly to potential customers.
- Create posts that allow users to shop by tagging products. Look at how Pinterest connects consumers to merchants with Product Pins.
- Live shopping involves hosting live streams where content creators, influencers, or a friendly team member demonstrate products, conduct sales, and launch new items.
6. Artificial intelligence.
AI is helping marketers work faster and do more in many ways.
- Analyzing customer information to find problems and ways to improve.
- Writing code for websites.
- Sorting customers into groups based on what they like, their background, and how they act.
- Chatbots for quick customer help.
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7. Virtual and augmented reality.
Virtual and augmented reality have changed how consumers experience products, giving marketers new ways to engage them quickly. These technologies let you showcase your brand and services creatively and interactively.
Develop virtual environments, create product demonstrations, and provide virtual try-ons to boost brand visibility and improve sales.
8. EEAT.
Google uses these four pillars experience, expertise, authoritativeness, and trustworthiness to gauge the quality of online content. When people search on Google for products, services, or information, these signals help prioritize the most useful and relevant content at the top of search results.
EEAT is a concept that marketers should embrace to stay competitive, especially with the rise of rapidly generated AI web content.
Creating genuine and useful content is the key to reaching your marketing goals.
- Creating new content
- Using reliable sources
- Including content from users
- Focusing on easy reading, organization, and interesting visuals
- Being clear about who created the content
9. First-party data.
One of the major changes in digital marketing this year is the removal of third-party cookies. These cookies are crucial for tracking user behavior and delivering personalized ads.
In response to increased emphasis on user privacy, marketers will rely more on useful data directly collected from users to continue personalized and targeted marketing efforts.
- Website activity
- Purchases
- Social media interactions
- Surveys
- Feedback from customers
- Email updates
Marketers who adapt to this trend early can position themselves well as we enter a new era of marketing without third-party cookies.
10. Influencer marketing.
Influencer marketing is a valuable trend to watch this year. With a focus on authenticity and relevance, choosing the right influencer to promote your brand is crucial. Working with micro and nano influencers can help you reach smaller, yet highly loyal and engaged audiences.
- Nano-influencers usually have fewer than 10,000 followers but share a more personal and genuine connection with their audience.
- Micro-influencers typically have between 10,000 to 100,000 followers and focus on specific interests that their audience trusts.
Partnering with influencers who relate to your brand can help connect with consumers and reach new audiences effectively.
